CBS And NAACP Announce Partnership To Create Content for Broadcast, Cable And Streaming
Written by on July 17, 2020
CBS Television Studios and the NAACP have struck a multi-year partnership to develop and produce scripted, unscripted and documentary content for linear TV networks and streaming platforms. As part of the agreement, the studio’s creative team will work with the civil rights organization to establish a team of executives and infrastructure to acquire, develop and produce programming.
The partnership will focus on the production of premium content that “expands the number of diverse voices contributing to an ever-evolving society, and by telling inclusive stories that increase the visibility and impact of Black artists in a growing media landscape.”
It also includes a commitment to develop content for the CBS Television Network as well as the ability to sell programming to third-party platforms across the media landscape.
CBS Television Studios signs first of its kind content deal with NAACP
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