Beyoncé Teams Up With Fitness Platform Peloton for Multi-Year Partnership
Written by on November 12, 2020
The fitness platform Peloton and superstar Beyoncé announced a multi-year partnership. Beyoncé is working with Peloton to create a series of themed workouts experiences to help extend Homecoming to Peloton members via classes across multiple fitness categories, including indoor cycling, running, strength, bootcamp, yoga and meditation. Beyoncé is the most requested artist by Pelonton’s global community, and the partnership commemorates Homecoming season, an annual fall celebration for students at Historically Black Colleges and Universities (HBCUs) that honors tradition and legacy.
Beyoncé said in a statement, “Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys. I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way. I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens.”
Beyonce and Peloton will award two-year Peloton Digital memberships to students at 10 HBCUs. They will receive access to a full library of fitness classes through the Peloton App that can be used with or without equipment. The memberships will go to students from Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Howard University, Morehouse College and Morehouse School of Medicine, Spelman College, Texas Southern University and Wilberforce University but the end of the month.
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